Analysis the case study Essay Example | Topics and Well Written Essays - 750 words

Analysis the case study - Essay Example â€Å"The second phase of the research was based on short personal interviews with members of the public, carried out in the streets of Central Manchester† (Peter W. Tumbull, Sheena Leek and Grace Ying, (2000), p.152)A mixture of open and closed-ended questions were used for this purpose. The above research philosophy succeeded in bringing out some statistics about the customers confusion over buying a mobile phone. The research was successful in establishing the earlier findings about the customer confusion once again. Because of the over dependence of secondary data, there may be some errors in the statistics. Most of the companies will never submit original data to the government agencies and The research succeeded in predicting a bright future growth to the mobile the mobile phone industry. It provided important statistics about the different age group preferences in purchasing mobile phones which will be useful for the manufacturers to change their designs to target specific segments in the consumer industry. Among the percentage of users, the result finds that users are still inclined to be younger age groups, with a peak among 25-34-year-olds. In addition, the findings also found that there are differences in the buying criteria and the usage amongst consumers (See Table 6.1). This infonnation could be used to produce specific market strategies for different types of consumers. The results further support the applicability of past research (Peter W. Tumbull, Sheena Leek and Grace Ying, (2000), p.161). The research failed to collect data about consumer’s confusion over the usage of mobile phones with respect to health related issues. The fear about the dangers caused by the mobile phone and tower radiations is growing among the public. At least a small percentage of the public is reluctant in using mobile phones due to their fear about the health issues. This research failed to address such people. The main objective of the research was to